Evidence that modern motion picture distribution has finally descended into madness:
Say what you will about the current Best Picture nominees floundering at the box office.
I say, don't blame the films.
First of all, has anyone noticed that most Theater chains in the U.S. are no longer advertising in the major daily newspapers? There are still many people who rely on their local Entertainment Sections for information about which theaters are playing the movies they most want to see, especially in their neighborhood.
Nowadays, all of this information can be found on-line, or on smart-phone movie apps. But unless you know which theaters are nearby; or you're already familiar with the films in current release; or which are OSCAR-NOMINATED--
Unless you know all that at the start, how do you connect with an "Artist"? with a "Descendants"? even (I shudder) "Extremely Loud..."? or any film that does not have the fan-boy build up of a "Twilight " or "Hunger Games" (which just broke a record for on-line advanced ticket sales..)
OK, OK, so I had to admit that times are a-changing, and thus I got with the program.
There is a 12-screen multiplex one mile from my house. My new preferred method of info-gathering is on-line, using my trusty laptop computer (that alone sort of renders me as timely as Mr. Malick's dinosaurs...)
I logged on.
I found the AMC site for the local 12-plex.
And I found something maddening:
ON THE WEEKEND LEADING UP TO THE ACADEMY AWARDS, NOT ONE OF THE 12 SCREENS WAS SHOWING ANY FILM THAT CURRENTLY HAS AN OSCAR NOMINATION, IN ANY CATEGORY. NOT ONE.
That means if I want to see "The Descendants" once more to refresh my memory and check out my original impression, or if I wanted to take a friend to see "The Artist", I might have to travel 30 minutes or more.
And yet, the movies themselves are blamed for not reaching an audience, when it is the studios/exhibitors who have not given the films and their potential target audiences a chance to connect. The people who would likely make the films a hit are those who would use the traditional print media that have been taken away from them.
To top it off, the films are pulled out of theaters at the EXACT TIME fans may want to check them out.
Am I wrong to believe that ALL of the Best Picture films deserve a chance to be seen on a big screen, at least for the weekend of and week following the Oscars?
More Oscar stuff this weekend!!
Masters of Sex Style
9 years ago
It's great to hear a good rant from you, Tom.
ReplyDeleteIn many ways I understand the cinema, after all the screen has to be profitable. Perhaps the better option would be for the studios to release the films much earlier in the year and then organise mini re-releases following the Oscars.
Here we still have many Oscar nominees still out, 23 films showing at my local cinema this weekend, including The Artist, War Horse and The Muppets.